AI Insights · Timothy · July 2024
Q2 2024 Drawing & Coloring Apps Performance on Unified Platform
Explore the performance trends of the top 5 drawing and coloring apps in Q2 2024. Sensor Tower's data reveals download, revenue, and user engagement insights.
In the second quarter of 2024, the drawing and coloring app category has shown varied performance across key metrics on the unified platform, as reported by Sensor Tower. Here's a look at how the top five apps fared in terms of downloads, revenue, and weekly active users.
Color by Number：Coloring Games saw a steady climb in revenue from $408K to $577K before dipping slightly to $403K towards the end of the quarter. Downloads peaked at 6.8M in early June, while weekly active users hit a high of 21.9K in the same week.
Adult Coloring Book - Pigment experienced a more modest revenue range, starting at $281K and reaching up to $347K. Downloads and active users were relatively stable, with the latter ranging from 160 to 251 over the quarter.
Colorfy: Coloring Book Games had a notable spike in downloads during mid-May, reaching 7.3M. Revenue for the app fluctuated, with a peak at $286K. Weekly active users saw a significant rise to 22.2K in the same period as the downloads spike.
Disney Coloring World, while starting with a lower revenue of $144K, achieved an impressive peak of $370K in June. Downloads saw a gradual increase throughout the quarter, ending with 258K. Active users followed a similar upward trend, reaching 455 by the quarter's end.
Kids drawing: toddler games 2+ displayed consistent revenue growth from $134K to $221K. Downloads remained under 200K, but weekly active users showed a healthy growth, ending the quarter at 1.5K.
For more detailed insights and data on app performance, Sensor Tower provides in-depth analysis and reports on the ever-changing mobile app landscape.
